The 92nd Pitti Immagine Uomo starts today.
The eagerly awaited men’s clothing and accessories collections for spring/summer 2018 are finally being revealed.
And welcoming national and international buyers will be the stunning, flamboyant floral theme used to decorate Florence’s Fortezza da Basso, making it the ideal setting in which to present the current new creative trends.
Hundreds of exhibitors, thousands of visitors, and of course, Xacus, here with our splendid ideas, perfectly tailored to dress next year’s summer season.
Men’s shirts continue to find their showcase in the House of Shirt concept, which is located in a welcoming, familiar setting. The stand is back in the central hall, on the attic floor: some 100 square metres furnished in minimal style with a Scandinavian feel that places the emphasis squarely on each and every item in the new collection.
For this Pitti Uomo 92 we have divided our concept into ten different areas, all to show the versatility of our shirts, which is always first and foremost based on the principle of elegance.
For the warm season, we have the essential linen shirt, which is perfect for showing all of the different tones of the natural palette created by Natural Earth. The typical vivacity of summer comes through in the printed shirts, while timeless and particular Jersey fabrics continue to bring us men’s summer shirts with an impeccable fit. Brezza marks the appearance of a new fine fabric, woven by Monti of Maserada sul Piave, and which notably increases the garment’s lightness and breathability. New weaves, compositions and weights for the New Indaco fabrics, but also “batik” effects, with irregular prints and colours in the Summer Blue line.
We have developed, designed, stitched and created all this and much more. Keep following to see our special capsule collection for this season’s Pitti Uomo!
