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New Xacus shirts ad campaign: Preview

   

We are pleased and proud to present a preview of the new Xacus Fall/Winter 2017 collection, offering you a tantalising glimpse of the creations in our upcoming collection.


Xacus shirts continue to be all about versatility and elegance, combining classic style with on-trend looks.


The spotlight for this campaign is on stripes – in traditional but also in bar designs that will add a dynamic feel to any whole outfit. Stripes to enhance shirts in jersey, poplin or linen, with exclusive techniques such as bouclé, and jacquard stripes on denim shirts. The stripes and fit make for sophisticated, trendy garments, highlighted here in black and white.


The shots are the work of the great Koto Bolofo, who was able to capture the full essence of Xacus, thanks to his extraordinary talent and his passion for fashion.
Photographer and documentary maker, who was born in Lesotho (South Africa) but grew up in England, Bolofo has been working with top fashion magazines for years, dividing his time between Paris and London.


The new AD campaign for Xacus Shirts will be coming out in June at Pitti Immagine Uomo, and it will be with us until December, in major newspapers, weeklies and monthly publications, including the Corriere della Sera, Fashion Magazine, GQ, and L’Uomo Vogue.


Stay tuned!