EN

Welcome to the jungle: printed shirts in the windows of Rinascente, Milan

   
One of Italy’s liveliest, most dynamic cities has seen a surprising space come to life: a jungle.
And it is at La Rinascente in Piazza del Duomo, Milan, where Xacus has dressed a window in line with one of the hottest trends of the moment – intelligent provocation from the fashion world.

A sudden entry into a completely de-contextualised setting, where the customer becomes a style explorer, in mysterious, magnetic jungle surroundings.
From shirts in Liberty of London prints and cotonificio Albini fabrics to garment-dyed linens with a vintage feel. Surprisingly, each men’s shirt is associated with an animal, such as a giraffe, elephant or bear. The different pastel shades come together with floral designs to welcome in the new spring season.

From today until Monday 21 March, Xacus is bringing you a genuine immersive experience in nature at its wildest – the perfect setting for this year’s spring/summer collection, where the house of shirts showcases its ability to be bold and lighten its style.

So, as the fearless explorer is pushed forward by his curiosity, in the same way, Xacus’ men’s shirts reveal their bold ability to break down the boundaries and explore brand new areas of style.
Unconventional textures and bright shades have come together to dress the free spirit, blazing a trail on the discovery of new worlds.